Your partners in health and wellness.

APAX USA, Inc. is a company with a purpose and commitment to providing consumers with the quality nutritional support products they need to look good, feel good, and get more enjoyment out of life. Our products are unique in the market, and provide premium quality ingredients and innovative formulations at a price point that makes them accessible to the average consumer across a range of market sectors. Our focus is on leveraging our global reach and network of strategic partnerships to deliver innovation and sustainable growth to our retail partners, while building a relationship of trust with our consumers and to help build awareness of health and wellness with practical solutions to help them reach their overall health, athletic performance, and family life goals.

Our Core Values

We grow through creativity, innovation, and continual improvement. We integrate honesty, integrity and ethical business practices into all aspects of our business. We believe in regarding our consumers with respect in order to earn their trust in us as a company and our range of brands and product offerings. Our passion for exceptional quality products will enable us to exceed the expectations of our customers. We are driven solely by customer satisfaction and not by our competition.

Our History

APAX USA, Inc. is born of APAX Nutrition Europe Ltd., a company with a legacy of providing exceptional products including Ireland, Spain, and Netherlands. Since 1994, our founder and CEO, Mr. Sebastien Hebbelinck, has been building companies and brands with a reputation for excellence, and a successful track record of market penetration and longevity.

Our Goals for the Future

APAX strives to work closely with our strategic partners to create a solid base of loyal consumers. We are dedicated to further increasing the assets and investments of the company to support the continuous development of innovative products for a long term and sustainable growth. Ultimately, we are working to build an exceptional reputation as a leader of quality and innovation in the nutritional support products marketplace.
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Our Brands
Feel Good Organic Superfoods® is an innovative line of superfoods and superfood supplement products.
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Isoride® is a distinctive line of sports nutrition products for elite endurance athletes.
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Linea® is an extensive International line of health and beauty nutritional support products.
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Iberica Labs® is a small, but growing product line of nutritional support products tailored for the Latino consumer market.
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Fizzilicious® is a unique line of children's multivitamins in the form of fun and great-tasting "fizzy drink" tablets.
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Our Retailers
APAX products are available in many fine retailers in the USA and various other European and South American countries.
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Toll free (800) 570-1356
e-mail us
4833 Front Street Unit #415, Castle Rock CO 80104 USA